Strategic Marketing

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SCS Home > Certificate Programs > Post-baccalaureate > Essentials of Business > Administration > Strategic Marketing

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This program is designed for emerging professionals in the fields of marketing, management, public relations, and integrated marketing communication. Students learn to think strategically about marketing, from developing market-responsive products to branding to developing effective communication. Classes blend theory and practice, drawing upon examples from recent and noteworthy marketing campaigns and market-leading products and services.

CERTIFICATE REQUIREMENTS

ADVT 370 Introduction to Public Relations
MKTG 201 Principles of Marketing
MKTG 390 Topics in Marketing: Integrated Marketing Communication
MKTG 390 Topics in Marketing: Brand Marketing
MKTG 390 Topics in Marketing: Market Research

Other 300-level marketing courses may be used as a substitute for two of the above courses.

To register for this program, please complete an Academic Plan form (PDF Format) and a Registration form (PDF Format).

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