2009 Summer Session Course Listings
Note: Northwestern day school students need permission from the dean of their school to enroll in School of Continuing Studies courses. SCS courses are indicated by a -CN after the course number (example: ACCOUNT 204-CN Sec. 28). The majority of Summer Session courses do not need dean approval.
Marketing
School of Continuing Studies
MKTG 201-CN Sec. 28 
Marketing I: Principles of Marketing
CAESAR Class Number: 42350
8 weeks,
EVAN,
6/23 - 8/11
Tu 6 - 9:15pm
Robert Mullennbach
This course will be held in University Hall room 121.
Marketing structure and processes whereby products proceed from the place of production to final use or consumption. Sales management, retailing, foreign trade, advertising, channels of distribution for marketing different types of products, activities of wholesale and retail middlemen and other important marketing institutions, cooperative marketing, market risk, sources of marketing information, price determination, governmental activity related to marketing, cost of marketing, and general critique of market structure. Northwestern day-school students must obtain their dean's consent to enroll in this course.
MKTG 390-CN Sec. 27
Cancelled
Topics in Marketing: Sports Marketing
CAESAR Class Number: 42352
7 weeks,
EVAN,
6/20 - 8/8
Sa 9am - 12:30pm
Jeff A Bail
This course will be held in University Hall room 121.
This course is intended to provide students with a solid foundation of principles of marketing, with application focus on the sports marketing industry. The course will utilize all of the basic aspects of marketing (the 4 Ps -- Product/Price/Place/Promotion--coupled with target audience demographic/psychographic exploration) as they apply within the business of sport in society. The history of sports marketing will be explored with special emphasis on future trends, key issues, globalization, and many other areas of relevance and value for students. The course agenda will include principles of marketing/application to sports marketing; history of sports marketing and the business of sport in society; sponsorship marketing; key issues and the current major stories of sports business; stadiums, arenas, and sports venues; global sports marketing; the phenomenon of auto racing/NASCAR; extreme sports marketing/generation X; Olympic sports marketing; how sports can make a difference (causes/charities/foundations); future trends in sports marketing. Northwestern day-school students must obtain their dean's consent to enroll in this course.
Indicates an Evening Course.
Indicates a Study Abroad Course.
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